Alumni in News

Industrial Engineer(IIE USA) June 2008

Letter by Prof KVSS Narayana Rao (IE 7) was published in Industrial Engineer.

Coverage examination

I read the magazine more regularly after rejoining the faculty of the National Institute of Industrial Engineering (India).

In my efforts to understand the focus of industrial engineering from its history, I came to the conclusion that the focus of IE is on efficiency or productivity. This efficiency focus can be categorized into human efficiency and system efficiency.

The focus of [Frederick] Taylor and [Frank and Lillian] Gilbreth was more on human efficiency. The focus of Harrington Emerson was on system efficiency. Industrial engineering is an amalgam of the thoughts of these pioneers and has progressed well.

Industrial engineers have to understand the technical and business processes that are given to them improve efficiency. In a magazine of industrial engineers, there should be material on IE departments, their organization, and achievements. Managing IE departments and implementation of IE projects are vital areas that should be covered. Then descriptions of career progress of industrial engineers from IE departments to CEOs are required to provide role models to young industrial engineers.

Narayano Rao

Mumbai, India

Letter published in 'Industrial Engineer' (IIE Publication) June 2008, Pg. 10.



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Mint 24 June 2008, Page 5

Dev Bhattacharya, Managing Director of Aditya Birla Minacs disclosed that the company is on a break even path and 2009-10 will be good year.

The company is India's third largest back office provider.

The company was known as Transworks earlier. It took over Canadian BPO firm Minacs Worldwide Inc. in August 2006 for $125 million (Rs. 575 cr at the then prevailing exchange rate) and completed the integration of operations last year.


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Mint
9 May 2008
Page 12

Ganesh Natarajan
In tune with Life

A note on Natarajan's pursuits beyond corporate work.

Natarajan has authored six books.

He says, he is happiest doing five different things at the same time.

He is currently working on two new books.

Last year he coproduced a movie with Amol Palekar called Quest, which was sold to the UN.

He is a champion antakshari and karaoke singer.

Since 1994, Natarajan has been a member of the Nasscom executive council, where 24 CEOs of multinational and indian IT companies work in unison to serve their industry.

Pradeep Udhas, head of markets at KPMG and former Nasscom executive council member-reflects: Ganesh is an artiste; his leadership style is creative, not cut-throat.

Innovation has become the passion for Natarajan. As Nasscom chairman, his focus today is to take the IT revolution to rural India; he is also encouraging women in leadership roles in industry. He identified a pioneering work done by educationist Urvashi Sahni, who set up a lab in rural Uttar Pradesh that successfully trains villagers to test software for a Californian company. Nasscom is looking at how the potential of this model to create IT jobs in rural India.



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Businessline
Monday, Apr 28, 2008
http://www.thehindubusinessline.com/ew/2008/04/28/stories/2008042850170400.htm

‘BPO can take a tip from manufacturing’


Pradeep Nevatia, President and CEO of Ninestars Information Technology Ltd, is passionate about the distributed delivery model for large-scale data processing, be it in the form of village BPO (business process outsourcing), college campus BPO, or as a CSR (corporate social responsibility) activity.

Nevatia, a post-graduate in industrial engineering from NITIE, Mumbai and an alumnus of Birla Institute of Technology, Ranchi, is a JUSE-trained TQM (total quality management) expert. He has co-authored, Brand-Wise: Leveraging People to Create Powerful Brands (2004, EastWest Publications).

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Economic Times
6 April 2008

Kumar Subramanian

Knowledge and business process outsourcing firm Adventity plans to tap the capital market in the Q3 next fiscal even as it has fine-tuned its current expansion plans in the country.

"Presently, we have enough funds and our strategy is to consolidate our operations. We are planning a listing in Q3 FY10," Adventity's CEO Kumar Subramanian said here.

The four-year-old company would begin work on its listing plans shortly, he said, declining to comment further on the issue.

http://economictimes.indiatimes.com/Infotech/ITeS/Adventity_plans_listing_in_Q3_FY10_foray_into_Tier_II_cities/rssarticleshow/2930380.cms





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Business Standard
2 April 2008
Hyderbad Edition
page 7

RK Sinha (PGDIE8) was in Hyderabad inconnection with relauch of Cinthol Brand.
As part of its renewed marketing strategy, FMCG company Godrej Consumer Products Limited (GCPL) is planning to relauch more products, said GCPL chief operating officer (Operations and marketing) RK Sinha

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Reuters
Mar 31, 2008

LOS ANGELES, CA, Mar 31 (MARKET WIRE) --

Leading marketing sciences firm MarketShare Partners (MSP) officially announces
the hire of former Walmart Global.com General Manager and Chief Information Officer,
Ashwin Rangan as Chief Information Technology Officer.

"Given the huge changes happening in marketing and media these days, the
demand for precise and objective marketing ROI and accountability has
neverbeen greater," states Ashwin Rangan. "The models and tools that MSP has
been developing and deploying are the most advanced that I've ever seen at
answering those key questions. I'm very excited about the next generation of
solutions we have in our pipeline today."

A native of India, Ashwin earned a Master's degree in Industrial Engineering
and Management from NITIE, Bombay, and a Bachelor's degree in Mechanical
Engineering from the Bangalore University. He is accredited with both a CPIM
and CIRM by the American Production and Inventory Control Society, and a CSP and
CISA by the Institute for the Certification of Computer Professionals. Ashwin is
a regularly invited speaker at UC Berkeley, UCLA and UCI, speaking on topics
that relate to Technology and Strategy.

MarketShare Partners is the leading decision sciences firm focused on
resource allocation optimization, marketing ROI and effectiveness.
Servingglobal brands from four locations, MSP is expert at developing dynamic
and econometric models to quantify interactions between all business drivers that
impact revenue -- not just marketing or media drivers. MSP has also developed
a suite of advanced expert systems for small and medium business, media
companies and marketing agencies, helping guide better decision-making through the latest in marketing science.